Portfolio :: Josh Mishell :: Bank Gothic Overload
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Flying Dog Brewery label redesign, 2007. Illustrations by Ralph Steadman. Flying Dog Brewery has some of the most distinct labels in the entire beverage industry. Much of this is due to the unorthodox illustrations of Gonzo artist Ralph Steadman, and the rest of the design needed to standardize the brand to achieve a unified brand identity. See the rest of the Flying Dog redesigned labels or see the evolution from Flying Dog’s old labels to the new design
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Garde Dog Biere de Garde 6-pack carrier design. Illustration by Ralph Steadman. (See the rest of the Flying Dog redesigned carriers)
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SAVOR video, 2008. Flying Dog Brewery was a presenting brewery at SAVOR, a craft beer and food festival in Washington, D.C. When I wasn’t pouring beer and talking with interested consumers, I shot and edited video about the whole event. (HD version)
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Dude vs. Habanero video, 2008. Gonzofest was Flying Dog Brewery’s big party in September 2008. In addition to creating signage, backdrops and other necessities for the party, I shot video throughout the day. This video is part of a series from the whole day’s activities. Many of the videos I’ve created for the brewery are helping us to have over 85,000 total views online.(HD version)
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Art Direction, Wild Goose Brewery brand refresh, 2008. A lesser brand in the Flying Dog portfolio, we executed a brand refreshing to update the design. Their award-winning ales are English beers inspired by the Chesapeake Bay. I worked with Object 9 to redesign these labels. (See the rest of the Wild Goose redesigned labels)
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Art direction, US Open Tennis Championship theme artwork, 2005. Worked with the United States Tennis Association to develop theme art for the United States’ most prominent tennis tournament. Illustrator: Dennis Mukai.
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Art direction, US Davis Cup Theme Art, 2005. Worked with the United States Tennis Association to develop theme art for the Davis Cup.
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Design, Samsung World Championship posters and advertising, 2006. The Samsung World Championship is the LPGA’s unofficial 5th major, taking the top 20 players on the women’s tour for this unique tournament. Pictured: Annika Sorenstam and Michelle Wie.
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Souvenir Ticket, Bard Capital Challenge, 2005. We developed this souvenir ticket (accordion-fold, perforated) for spectators of an end-of-year tournament. Spectators used this novelty item to get autographs of the participating players, who included John Daly and Nick Price.
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Soccerstop ad campaign, 2005. We developed an edgy ad campaign for Soccerstop, a brick-and-mortar and online retailer of Soccer equipment. A call to action directed soccer players to their website for online ordering.
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Newspaper collector’s covers, 2003 and 2004. The Vail Daily has promotional artistic covers on their newspaper for holidays. I enjoyed taking a more fine art approach to some design pieces.
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Medeski, Martin and Wood article, 2004. I was able to interview Bassist Chris Wood (from the jazz/funk trio Medeski, Martin, and Wood) for the A&E cover story in the Vail Daily.
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Spec ad for Russell’s Steakhouse, 2003. Although determined to be too edgy for the upscale Vail steakhouse, I decided to develop an aggressive and fun ad campaign to be shown along with the more staid and conservative design.
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